A modern website redesign for an accountancy firm
How I helped:
Project overview
- Project type
- Website redesign
- Main challenge
- Outdated design and unclear service structure
- Audience
- Small businesses, sole traders and individuals
- Content focus
- Services, advice and enquiries
- Turnaround
- 3 weeks
A clearer website for complex professional services
The firm had an established client base, but its website no longer reflected the way the business operated. The design felt dated, important services were difficult to find and several pages contained more information than visitors needed.
The redesign needed to give the firm a more current and credible online presence while making it easier for potential clients to understand its services and decide where to go next.
The brief
Redesign the existing website around the firm’s main services, simplify the content and create clearer routes for businesses and individuals looking for accounting support.
Scope
Making professional services easier to navigate
The main challenge was not a lack of information. It was helping visitors find the information relevant to them without having to work through long pages or accounting terminology.
I reorganised the site around the firm’s main service areas and simplified the navigation so visitors could quickly identify the support they needed. Service pages were rewritten and restructured to explain what the firm offers in clearer language, with stronger links between related services.
The visual design was updated to feel more established and professional while keeping the site approachable. Enquiry options were placed throughout the key pages, and the site was rebuilt to work consistently across desktop, tablet and mobile.
Key improvements
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If your existing website no longer reflects your business, I can help simplify what is there and rebuild it around what your customers actually need.
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