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A new website for a local coffee shop

Desktop homepage of the Foundry Lane Coffee website

Project overview

Project type
New website
Main goal
Make key visitor information easier to find
Content managed
Menu, opening times and gallery
Photography
Original on-site photography
Turnaround
10 working days

A website that feels as considered as the coffee shop itself

The coffee shop had built a strong local reputation, but its online presence did not give people the same impression. Customers often had to rely on social media to check opening times, menus and practical information before visiting.

The new site needed to bring that information together in one place while giving people a better sense of the atmosphere, food and drinks before they arrived.

The brief

Create a small, image-led website that makes the most important visitor information easy to find, gives the business a stronger online presence and allows the team to keep regularly changing content up to date.

Scope

4-page website Menu section Original photography Location and directions Local SEO setup CMS
Menu page on the Foundry Lane Coffee website
Contact page on the Foundry Lane Coffee website

Built around planning a visit

Most people arriving on the site want to answer a few simple questions quickly: when is it open, where is it, what is on the menu and what does the place look like?

I brought opening times, location details and menu information into the main customer journey instead of hiding them deeper in the site. The layout was kept visual, with original photography doing much of the work rather than relying on long sections of copy.

The CMS was set up around the content most likely to change. The team can update opening hours, menu information and selected images without needing to change the rest of the site.

Key improvements

Opening times easier to find Menu brought online Clear location and directions Original photography Local search foundations Easy content updates
Homepage footer of the Foundry Lane Coffee website
3 Key visitor actions prioritised
24 Original photographs taken
1 Menu brought online
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